WASHINGTON: Congress is taking steps to establish national rules for the use of corporate customer data. However, one of the goals could be to prevent states from introducing increased privacy protection.
The approach, which is currently being reviewed by policymakers and led by the Internet sector, is rather low. This is in contrast to stricter European regulations that came into force in May and a California law that will come into force in 2020. Other states are also considering more aggressive protection.
However, with regulatory impulses, it will be difficult to reconcile the concerns of data protection lawyers who better control the use of their personal information – where they were, what they see, who their friends are – and who wisely use this information ,
At a Senate hearing on Wednesday, several Democratic senators warned that a national law could simply be used to override the government’s efforts. Hawaiian Democrat Senator Brian Schatz described the privilege as a “holy grail” for the industry and said he would not receive any support from any of the parties if his goal were simply to enforce California law a “non-progressive” law weaker. replace. Federal law.
Executives from AT & T, Amazon, Apple, Google, Twitter, and Charter Communications told all senators they supported a federal proposal that would deny “inconsistent” protection laws to privacy. Facebook, which met in April for a major debate on data protection, was not present at the hearing.
Apple, which does not rely on advertising its revenue, was strongest in favor of a stronger federal law. Bud Tribble, Apple’s vice president of software technology, said the federal agency must be “high enough in federal law” to provide meaningful consumer protection.
The hearing of the Senate’s Trade and Commerce Committee has been linked to growing concerns about online consumer privacy and recent scandals that have provoked outrage among users and politicians. The committee’s chairman, Republican Senator John Thune of South Dakota, said that Republicans and Democrats now want to reach a consensus on a national data protection law that would help consumers promote innovation, rewarding low income organizations and requiring pan practitioners clean up. Do her act. ”
Allie Bohm, Policy Adviser of the Public Knowledge Consumer Group, cited examples of companies that use the data not only to market products, but also to limit and restrict the consumers who see, view, and control their offerings: Minorities and Seniors People Who Can not See job offers.
Data protection officers require that laws govern the entire “life cycle” of consumer data: how they are collected, used, stored, shared and sold.
This spring, the European Union of 28 countries has set strict rules requiring companies to justify the collection and use of personal data from phones, apps and websites visited. Businesses must also allow EU users to access, delete or otherwise oppose the use of data.
A similar Californian law requires companies to disclose to customers, upon request, the personal information they collect, their purpose, and the nature of the third party they receive. Companies can offer discounts to customers who sell their data, and to those who unsubscribe from a reasonable amount, depending on the amount of business revenue.
Andrew DeVore, Amazon vice president and general counsel, said Wednesday in the Senate that he wanted to investigate “the possible unintended consequences” of the California approach. For example, he said that state law defines personal information as too far-fetched to store all data.
The California law will not come into force until 2020 and apply only to Californian consumers, but could affect other countries. And he’s strong enough to turn Big Tech upside down, looking for a federal data protection law that pardons industry more.
“A national data protection framework should be consistent in all states and anticipate government data protection laws,” the Internet Association said in a recent statement. The group represents some 40 major Internet and technology companies, from Airbnb to Amazon and Amazon. “A strong national base creates clear rules for companies.”
Trump’s White House said this summer that the administration is working to hit companies and other interested parties.
The goal is a policy that “reconciles privacy and prosperity,” said White House spokeswoman Lindsay Walters. “We look forward to working with Congress on a legislative solution.”